How to convince your boss you need an animated video

Who didn’t grow up riveted to the TV when cartoons aired on Saturday mornings? Grown men and women can readily summarize the plots of every episode in their favorite series. Moving images, especially colorful ones, are real attention-grabbers in the human brain, and memories of

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Why your video needs captions

Contemporary marketers know that web videos are an integral part of any productive advertising campaign. Nowadays, consumers expect to see a fair amount of video content from brands that are currying their favor. Unfortunately, many marketers fail to grasp the importance of captioning their video

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