Overview of our 3D animation services.
We offer a full 3D pipeline producing both graphic and photo realistic styles from modelled props or 3D CAD import files. Our skillset includes 3D character design, rigging and animation supported using mocap data where appropriate. We also offer a number of advanced capabilities including 360° interactive product spins, machine rigging, crowd simulations, geo (real world) data import and fluid simulations.
Photo realistic 3D product animation and visualisation from native CAD import.
Detailed technical, mechanical, industrial process and engineering animation.
3D motion graphics
Incredible 3D motion graphics and visual effects.
3D character animation
Believable and convincing character design. People, animals, aliens…
Truly original eye-catching technical animation and product visualisation.
High end animation suitable for any industrial or mechanical engineering sector including oil and gas, renewables, nuclear, chemicals and petrochemicals, pharmaceuticals, mining, refining, marine and subsea, transportation and infrastructure, manufacturing and industrial automation, automotive design and defence. Product visualisation is ideal for consumer goods including furniture and jewellery.
Photo realistic images and animations of your products using CAD export files and photographs. Product visualisation ideal for packshots for print advertising, web use or television commercials especially prior to product launch.
- Native 3D CAD import.
- Fluids and particles.
- Photo realistic materials and textures.
- Exploded views / section cuts etc.
- Engineering expertise.
- Diverse sector experience including automotive, jewellery, furniture, engineering, process, textiles, robotics, packaging.
Substantial engineering expertise
Our founder, Simon Jennings, offers a unique blend of engineering, digital design and marketing experience.
An engineering background derived from a degree in aeronautical engineering at Imperial College and over 11 years of motorsport experience at the highest level, perfectly positioned to provide support to clients in the 3D technical and engineering animation arena.
3D character animation.
Believable and convincing 3D character animation – people, animals, aliens. Starting out as hand drawn sketches, translated into fully rigged 3D characters. Incredible, high quality photo realistic and low poly cartoon environments designed for your characters.
UK based character animation studio.
Working nationwide and across the EU, USA and Canada, we’ve had the pleasure of working with some amazing companies, both big and small.
Any style of character design.
Believable and convincing character design – people, animals, aliens. Starting out as hand drawn sketches, translated into fully rigged 3D characters.
Advanced animation including Mocap.
Complex animation using motion capture data (Mocap) or basic deformers for cost-effective cartoon character motion.
Photo realistic and cartoon environments.
Incredible, high quality photo realistic and low poly cartoon environments designed for your characters.
It’s time to modernise your marketing with interactive 3D.
Build interactive 360 degree environments and product visualisations, drive ROI with 3D advertising and inform your customers with 3D product configurators.
Interactive 3D viewer with 360° spins.
State of the art interactive website viewer for your 3D visualisations or 360 degree product spins. Create interactive 3D CAD and 360 degree product visualisations and animation. It’s time to modernise your marketing.
Point out key features and benefits using 3D annotations. We can add multiple annotations to the 3D viewer to drive engagement, inform your prospects and push them through your sales funnel.
Build an interactive 3D configurator that provides dynamic pricing and product customisation including colour, textures, components and specification. Almost any element of a product can be customised.
The player is compatible with ad servers. Configurable 3D advertisements can have a dramatic impact on engagement, CTR and your ROI.
3D CAD part and assembly import
We can convert and import from all major CAD programs with no tweaking or data fix-up required.
We can import the top-level .iam assembly file, or better yet, import from a DWF-3D file.
We can import the top-level .asm assembly file or a STEP AP214 file. If using STEP, the “AP214” option must be chosen on the Solid Edge STEP exporter options panel.
We can import the top-level .asm assembly file. Alternatively we can import from a top-level Neutral .neu.asm assembly file, or a STEP AP214 file.
We can import the native Solidworks top-level .sldasm file or a “BREP Manifold Solids IGES” file which has been exported from SolidWorks.
AutoCAD, Revit, Navisworks
For AutoCAD, Revit and Navisworks, we import from a DWF-3D file. DWF-3D is one of the very best file formats for data translation.
We import from a native .3dm file.
UG NX conversions are always best done with a STEP AP214 file or alternatively a JT file.
We can import a BREP Solids IGES file.
From importing real world geo data to advanced fluid simulations to user interactivity – we thrive on new technical challenges.
Complex 3D character animation using motion capture data (Mocap) drawn from our extensive motion library and manual keyframing for bespoke motion.
Outdoor environments require substantial detailed texturing and sculpting to provide a realistic look.
Depending on the level of photo realism required, we can apply brushed metal finishes, signs of wear, scratches, oil splotches, metal flecks and finger prints to textures.
Many machines such as the boom, stick and bucket on an excavator require rigging. We set up a layer hierarchy with a set of constraints and controllers so that we can animate the machine quickly during the production process.
Crowds that walk, run, navigate slopes, ride escalators, tackle moving walkways and climb stairs realistically.
Technical and engineering animation direct from your 3D CAD assemblies.
Modelling of components, assemblies and real world elements from scratch to help tell your story.
Familiar with reading technical drawings to check component dimensions and assembly. Dimensioning in 2D to bring into the 3D environment.
Characters, their props and clothing are created in a T-pose. We apply bones and muscle weighting during the rigging phase to create a natural motion. Finally, we create and apply textures.
Materials and lighting
We create materials for each component and light them virtually using custom built HDR images and/or lights taking care with the placement of highlights and reflections. We can apply brushed metal finishes, signs of wear, scratches, oil splotches, metal flecks and finger prints to the textures.
Particles, fluids, and gaseous simulations. Ideal for water, rain, oil, dust and contaminant flows.
Animated oceans, lakes and rivers that look real.
Geo data import
Digital elevation models and city layouts using real world data. Highly detailed 3D landscapes and real world terrain created using satellite imagery. Waterways and road maps laid precisely over the terrain.
Using 3D for product animation offers substantial benefits with almost unlimited flexibility.
All our 3D product animation steps use cutting edge technology to create your product visualisation as fully realistic renders or in a graphic style.
- Zoom into and provide crisp views of intricate parts.
- Demonstrate the inner workings of a product.
- Use exploded views, section cuts and x-ray views to reveal assembly details and functionality.
- Explore material and colour variations, finishes and fabrics.
- Products can be placed in any type of environment or isolated on a neutral background.
- Create completely virtual photographic studios for product shots.
- Demonstrate and quantify temperature and pressure variations, fluid velocities and contaminent flows.
- Help make early decisions in the design process.
- Freedom to work with the most expensive materials.
- Show products and processes that don’t yet exist.
- Create custom spaces and environments of your choice, however inaccessible or hostile.
- Use variations of an environment with different props and camera angles to build a product catalogue.
- Demonstrate multiple configurations or applications.
- Revisit shots and animation at a later date.
- Create guided tours or walk-throughs.
- Create alternate views at almost no extra cost.
- No studio, stage and lighting or transportation costs.
- Transparent process.
- Fixed pricing.
- Unlimited revisions.
- Single UK design office.
- Dedicated project manager.
- Close contact with the team.
- Streamlined process.
- Fast response times.
- Wide ranging sector experience.
- Any style of animation.
- Script writing service available.
- Startups, SMEs and big business.
- Clients in the UK, EU, US and Canada.
- Video SEO and analytics support.
- Engineering expertise.
- Native 3D CAD assembly import.
- 3D modelling.
- 3D character animation.
- Fluid and particle simulations.
- Motion capture (Mocap).
- Environment creation.
- Machine rigging.
- Product and process visualisation.
- Crowd simulations.
- Geo data import.
- Ocean and waterway simulations.
Frequently asked questions.
Some questions that tend to pop up regularly.
I’ve seen a video I like. Can you make one for us?
Sure. We can produce any type of animated video. Any style. Any look and feel. Show us what you like and we’ll create a package for you.
What’s the best length for an explainer video?
Although shorter videos help present information in digestible bites, helping… Read more about “What’s the best length for an explainer video?“
What is a previs (previsualisation)?
A previs is simply a way of visualising complex scenes in a 3D animation before moving… Read more about “What is a previs (previsualisation)?“
How does a 3D animation project differ to 2D?
3D can have its own technical challenges that often fall in the previs (previsualisation) stage or during… Read more about “How does a 3D animation project differ to 2D?“
As this was our first venture into 3D animation videos on behalf of a client, we welcomed the professional guidance and support that Simon provided throughout the project. As a result both ourselves and our client were delighted with the finished product which was completed on the date promised even although we asked for a few changes along the way. We will have no hesitation in working with Kinesomania on any future projects.
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