We Create Outstanding 2D and 3D Explainer Videos

Ultimate Guide To Making Killer Explainer Videos.

As a business owner or a marketing and digital specialist, you already know that video is a key component of any marketing strategy.

You’re constantly being told that the average attention span of your audience is falling and that by 2020 online videos will make up more than 80% of all consumer internet traffic! You might have seen stats in the Telegraph, the Guardian, USA Today, the New York Times or TIME Magazine telling you that our attention span is less than that of an average goldfish.

We know from heatmaps using services like Clicktale that it’s a real challenge getting people to the end of your web page.

In fact, if you’ve read this far then you deserve a pat on the back!

Although multitasking has drastically improved in the mobile age, with people using multiple devices at the same time, they’re also more easily distracted.

Why are explainer videos such an important element of any marketing strategy?

A short explainer video can hook your prospects and help them understand your value proposition. Creative storytelling and good use of colour and movement can catch and hold the viewer’s attention, keeping the viewer engaged and watching to the end.

In fact, according to Internet Retailer, up to 85% of people are more likely to buy a product after seeing an explainer video of it. And Google often includes video in it’s blended search results towards the top of the results page.

So explainer videos can attract more organic traffic, engage your viewers, reduce your bounce rate, provide increased credibility early in the buying cycle and capture more leads. Helping you close more deals, faster.

So, where should you begin?

At Kinesomania, we’ve created hundreds of videos that have been used as hero explainers on website homepages and landing pages, for internal communications to inform employees of business strategy and process, branded content for social channels, user guides, product updates, as a kick off to an investor pitch, explainers for products and services and more.

You may know exactly the kind of video you want and where you intend to use it, but communicating that vision to your animation team is crucial to success.

When it comes to animation, it’s super important that you know how to ask for what you want.

Radio Physics homepage hero video (click to view website)

Radio Physics homepage hero video

Do you know what you want?

In our experience, strong communication between you, the marketer setting the brief, and the team producing the video is essential to keep the process running smoothly and ensure that you end up with a final product that matches your marketings needs.

That should begin right at the start of the process when the initial brief is drafted and the scope of the project set.

So, we often share a few helpful resources every marketer can use to create an effective animation brief. Get these foundations right and you’ll be on your way to creating an exceptional video that suits your marketing needs produced in a timely manner.

Download these free templates and get started today !

Example AV script

Animation AV Script Download

What information is useful to include in a project brief?

A few ideas to help you get started on the video brief.

  1. Who is the main target audience? Are there any secondary audiences to be considered? Do you have a set of personas defined?
  2. What does the target audience already know or understand about your company, product or service? Does the target audience have any preconceptions that need addressing? Do they have any prejudices that we should aim to overcome?
  3. What is the main objective or goal of the video? What are the metrics you’ll use to determine success?
  4. What is the primary or key message to get across to the viewer? Are there any secondary messages? Will there be a voice script? If so, who is writing it?
  5. What problem in your market does your product or service solve? What top level benefits would your customers learn about your product or service from the video?
  6. If you were the customer, why would you find the content of the video valuable?
  7. Does the video explain how your company, product or service is better than the competition? What are your USPs?
  8. Are there examples of other companies doing a similar thing?
  9. Where will this video be used? Website, social media, landing pages etc?
  10. Where does the content of the video fit into the buying cycle? Top of funnel or close to purchase?
  11. What action do you want the customer to take after viewing the video? Is the call-to-action clear?
  12. When will you start? What is the deadline? What is the budget?

You may have an idea or concept for the style of the proposed video. It’s particularly useful if you can provide links to reference videos that match your desired “look and feel” and level of complexity so that we can judge your expectations. This is especially important for character animation and all 3D projects.

What’s the best length for an explainer video?

Although shorter videos help present information in digestible bites, helping viewers recall key information, don’t get fixated on duration. Let the complexity of the message decide the length of your explainer video.

60 seconds is often not enough to tell anything other than a very basic story covering a few key points. More complex messages need extra time to explain them clearly but try to keep it under two minutes. If necessary, break down your message into sizable chunks and split your explanation across multi videos.

Most explainers tend to sit in the 1-2 minutes range.

Remember. Avoid repetition and keep it short, clear and to the point.

As a guide, 140 words per minute is a good starting point when drafting your first script.

So what makes an incredible explainer video?

Keep it short, clear and to the point. Try to keep it under two minutes.

Focus on the benefits, not the features. Few people are really that interested in a long list of features. Your viewers want to know what you can do for them.

Video is a visual and audio medium so write with a conversational tone. Test your script to see if it flows well by reading it out loud several times. Often small grammer changes and paraphrasing can lead to a more free flowing, engaging script.

Make sure you have a clear call-to-action. Tell your viewers what they should do next. Don’t make them guess. This is your chance to lead them to more informative content or capture a lead.

What are the most common types of explainer video?

There are several of types of explainer videos that we commonly make for clients.

Benefits videos

A “Benefits Video” tends to work well as a hero video at the top of your website homepage or on a dedicated landing page providing a very high level explanation of your product or service.

This type of script typically outlines the issues your viewer can face or the challenges they need to overcome. It suggests possible solutions to resolve those issues, introduces your brand, should mention your USPs and explains why they should choose your company over your competition – ending with a clear call to action (CTA).

It should focus on the customer’s “pain points” while outlining the benefits of working with your solution. It should show your customer as a hero on a journey discovering your product or service. You are the guide taking them to their utopian destination.

Internal comms

Internal communication across all levels of an organisation is more important than ever.

We’ve produced a diverse range of “Internal Comms” including defining a company’s “tone of voice”, supporting recruitment objectives across the business, outlining a company’s vision and purpose, describing how business change will provide a positive impact and an overview of new customer feedback systems.

Some prime uses of internal comms.

  • Drive employee engagement.
  • Inspire and retain high performers.
  • Broadcast company goals and values.
  • Enhance transparency across an organisation.
  • Align your marketing messaging across the company.

“How to” videos

These videos can help explain how to install, build or use a product or service, solve a common problem or take a new angle on already popular content. Remember to stick to short, descriptive sentences that explain in a clear, simple, step-by-step way.

The most compelling “how to” video might actually not mention your product at all. Think about the questions your audience might be asking or the help they may need. Then establish your brand as a thought leader with helpful videos without ending with a sales pitch.

Product animation

A product animation, usually made in 3D, can suit many purposes. They may demonstrate a product use case, be used to train equipment operators, inform safety procedures, facilitate investor engagement, help with crowdfunding, explain USPs or be completely promotional in nature.

Still visuals are often produced in parallel or taken direct from the video for use as a product showcase, packshots or mock-ups for web, ecommerce and social use.

The videos and stills produced are particularly useful when no physical product exists prior to product manufacture and launch.

FAQ videos

FAQ (frequently asked question) videos allow you to anticipate your customer’s questions and help them find a solution to their problem quickly and efficiently.

People like to discover solutions themselves without contacting customer support agents so FAQ videos can engage potential customers with your brand while helping to reduce your time and spend on customer support.

Attention spans for the average viewer can be low. These FAQ videos should be 30-60 seconds long. Keep it short, sharp and to-the point.

What other types of animated videos can be useful?

Branded content

Good branded content creates a positive association between a brand and their audience, without being too salesy. It’s not the hard-sell advertising you see in pop-up ads or on TV.

The aim for branded content is for people to consume and enjoy it, while appreciating the fact that it is sponsored by your brand. The biggest challenge is striking the right tone with your audience.

It’s content that reflects and amplifies a brand’s core values providing true value to their audience. Perfect for social media, content and inbound marketing to support your content strategy.

What makes incredible brand content?

  • Quality, relevance, and value.
  • Not the same old hard-sell.
  • Authenticity is key.
  • Should reflect and amplify a brand’s core values.
  • Provide value to the brand owner’s audience.

App explainer video

Perfect for SAAS (Software As A Service) platforms, app explainer videos can mix voice, animation and screencasting to be used as marketing collateral or tutorial content for existing account holders.

Short, snappy walk-throughs of common platform features and tasks can keep your new sign up engaged, help breed familiarity with your platform through drip email marketing campaigns and save on the costs of your support staff.

They’re also useful as demo videos to entice app downloads on Google Play Store and the App Store.

Content can be screencast from desktop, tablet and mobile apps and incorporated into either a 2D or 3D animation.

What’s a typical process when creating an explainer video?

The creative process tends to follow a set pattern with well defined milestones for review and feedback. The workflow and terminology for 3D animation can be a little different to 2D but the process follows a very similar set of tasks split into phases.

Since animating is a particularly time consuming process, it is deliberately delayed until late in the process after the foundations of script, style and story have been tied down and signed off.

Each project poses its own challenges with its own set of tasks. Some of the most common steps in the production process are summarised below.

  • Set goals – establish the principle goal(s) for the video.
  • Discovery – your animation company needs to understand your product or service.
  • Scripting – telling your story with the right tone of voice.
  • AV (audio visual) script.
  • Mood board creation.
  • Storyboarding.
  • Creating style frames.
  • Voice over – selecting, recording, proofing, editing and mastering.
  • Backing track selection and mixing.
  • Animatic (called a previsualisation for 3D animation).
  • Graphics production (or lighting and materials for 3D).
  • Animation.
  • Compositing and colour grading.
  • Sound effects.
  • Captioning/subtitles.
  • Delivery.

Since every scene of the animation will be closely timed to the voice recording, the voice over cannot be delayed once the script and storyboard have been approved. Even minor changes to the script and the voice recording later in the process often leads to extra work and, therefore, may have both timeline and cost implications.

What is an AV script?

An AV (Audio Visual) script is takes the voice script and breaks it down into scenes or shots with each shot numbered sequentially.

In addition to the voice over script, an AV script includes written step-by-step guidance on the proposed animation and may include details of the graphics and/or text that should appear as an overlay. It may include snips to use as inspiration or to expand the guidance for each shot.

Download an AV script template here (PDF):

Example AV script

Animation AV Script Download

What’s a storyboard?

Storyboards are a series of rough drawings broken into scenes or shots that tell a story.

People may be represented in stick form and other elements are sketched in a very basic way with limited detail. Arrows are typically used to suggest the direction of motion or transitions from scene to scene.

Storyboard example (click to download)

Animation storyboard example

Each sketch in the storyboard is usually accompanied by the voice over script and a short written guidance describing the proposed animation.

Storyboarding, even in a very simplified form, helps you check that your ideas are sound and communicate those ideas with others.

If you’re looking for a tool to help with storyboarding, Boords provides an inexpensive and quick way to create a professional looking storyboard.

Boords storyboard app

Boords storyboard app

What’s the difference between a storyboard and an animatic?

An animatic is an animated version of a storyboard. An animatic includes either the final or a temporary voice over, background music and the sketches taken from the storyboard.

Everything in an animation will be timed to the voice. An animatic helps review that timing allowing a creative team to review the pace of the animation, slowing or simplifying areas where the pace is too fast while adding detail to slow segments.

What are typical project milestones?

Nothing can move forward without a voice script that’s complete and signed off as final. Once that milestone is complete, it’s typical to prepare a hand sketched storyboard.

Once the storyboard has been revised and signed off, we’ll tend to record the voice over, prepare an animatic using the voice as a guide and create 3 or 4 style frames. Music makes a big contribution to the final effect so the animatic often comes with a proposed backing track.

When we add music for the first time, you may hear an audio watermark in the background. This will be removed when you approve the music and we prepare the final video file (we licence the music on your behalf).​

Both the animatic and style frames go to the client for review, their feedback and sign off. Once they’re signed off, the story and style are set and all the remaining production graphics can be created. The production graphics are swapped into the animatic for the client to make a final style check prior to animating.

The voice has been recorded, the style direction and graphics are clear and the pace and story have been defined by the storyboard and the animatic. With all this signed off and agreed, now the animation can begin. We start by blocking in the animation and sourcing sound effects before refining the motion.

We share the animation for further rounds of review and feedback if required. This feedback is intended to allow minor revision to the animation and motion. Since story, voice, style and graphics have been pre-agreed, it is not usual for more widespread changes to be made at this stage.

Once complete, the final video file is rendered sent by WeTransfer.

We back up project files to keep for 12 months in case you need to come back for any revisions at a later date.

How do you choose the right voice for your video script?

Any video project has a set of goals, messages and a target audience to talk to.

A voice talent helps you to tell that story. You should consider how you want the voice to engage with your viewing audience.

The message may be informative or more sales driven. It may be a serious topic or more easy going, even fun.

Should the voice talent sound informal and conversational, like talking to a friend or family member, or does the role require a more reserved, professional tone maybe with a note of authority and conviction?

What pace is appropriate to suit the message? A slower read may be more appropriate if the script is complex and difficult to understand, particularly if it incorporates technical terminology. A faster pace may be appropriate for a swift, punchy sales script using short, snappy language.

We send our clients a zip file of voiceover demos and ask them to select their preferred voice artists. We ask for specific guidance on pace, tone and emphasis for the voiceover artist to work from. We also request pronunciation guides if necessary; a quick recording on a mobile phone does the trick.

If you’re providing the alternate language translations, we provide simple Word document templates, one for each language, so that guidance is clear even for non-native project members. Voice recordings and text in the visuals are swapped in.  Captions and subtitles are produced from those documents too.

Voice over recording artist

We regularly provide adult UK and US accent demo reels but also have access to multilingual options (including German, French, Spanish, Italian and Portuguese) and to child actors through our recording network partners.

Choosing background music for your video.

Background music and sound effects play an often underestimated but important role in your video. Adding music can lift any video to another level of engagement.

Think about how you want your audience to feel when they watch your video. What type of story are you trying to tell? What emotion do you want them to feel? Should they be concerned, excited, on the verge of laughter or learning about your product, service or brand offering?

Here are a few tips that can help you pick the perfect backing track for your video project.

Royalty free music licensing websites like Premiumbeat have their music library broken down into genre and mood with filters like BPM (beats per minute), duration, popularity and instrument types to help you find the perfect track.

Premiumbeat

Premiumbeat

Sometimes a popular track may actually be the best choice but it often pays to delve a little deeper making a short list of 4 or 5 tracks before making a final selection.

You’ll find track selection is easier if you watch the animatic (an animated storyboard that includes the voice over) while playing the track in another browser tab.

The pace of the animation and the tone of the voice can often suit one piece of music more than another. Aim to find a track where the pace works with rather than against the flow of the animation.

Don’t get too hung up on the length of the track. The full length version usually comes with a couple of shorter versions and several loop cuts that can be mixed together to suit any duration and fit to the flow of your video.

If the video is benefits driven where the viewer is led through a series of problems before your solution and brand are revealed, you may like the music to build in intensity throughout so that a feeling of positivity is established as the solution is revealed.

Look out for a track with a clean ending rather than one that fades gradually. It makes it easier to edit into the perfect sign off giving a well timed ending as the viewer sees and hears the call to action.

If you’re using a voice over, watch out for songs that compete with the human voice. Avoid vocals and group whoa-ing but heavy piano melodies and whistling can distract your viewer too. Needless to say, keep the volume of the background music in the background! Let the music support your message. Don’t let it get in the way.

When we add music for the first time, you may hear an audio watermark in the background. This will be removed when you approve the music and we prepare the final video file (we licence the music on your behalf).​

Make your videos accessible for the hard of hearing and benefit from better Google listings too!

Always make your videos more accessible with captions by creating a SubRip (.srt) file. It enables those who are deaf and hard of hearing to have full access to your media.

These captions or subtitles are a permanent item on our to-do list for any video production project using a voice over. It’s super important from a deaf person’s perspective but it’s also critical for social media advertising and search engine optimisation.

Since up to 85% of Facebook videos are watched without sound (according to research by Digiday) subtitles are essential for any social media advertising.

While for organic search engine optimisation, we attach the .srt file to the video and use our customisable video player to embed both the script and the video into a client’s webpage. This can produce significant visibility in Google’s blended search.

Of course, the next step to improve the accessibility and reach of your videos is to produce multilingual captions. When viewers click the “CC” button on Wistia’s video player, they’re able to select their own caption language from a dropdown menu.

Multi-lingual captions / subtitles (video example).

Try the video below to see how captioning works:

If you’re uploading your content to YouTube, check their document on “Supported subtitle and closed caption files”.

So what’s the best way for a client to provide feedback?

A simple collaboration platform is critical to help eliminate miscommunication, reduce feedback cycles and aid the creative process. Feedback is usually faster and more precise than a list written in an email.

With several key milestones requiring client feedback, a simple online commenting and approval system is vital to facilitate collaboration between the animation team and all key stakeholders.

We use a video collaboration platform called Frame.io to share progress and invite feedback.

With each contributor having their own account, they can login and feedback at a time that suits their schedule wherever they are in the world. This can often help smooth and accelerate production and keep the delivery on track.

It lets your team comment, reply and markup changes to guide your animation designers.

Frame.io video review platform

Frame.io video review platform

When we start adding content, you’ll get an email with an invite to create a passworded account. You can also invite other team members. It’s important that all key stakeholders who will be required to sign off the video are involved from the very start of the project.

Every time we upload new content, you’ll receive a notification email. Then you’ll be able to login to your account and add comments to the graphics and animation by typing feedback in the box or sketching over a particular frame. We’re able to create a job list from your comments to discuss and clarify before moving on to make revisions.

We’ve created a short animation to help you with the basics of the system. You’ll be commenting in no time.

Watch our overview video about frame.io

How many rounds of feedback are provided?

Animation companies offer different levels of revisions. Some offer very few revisions (some just 1!) and others promise unlimited revisions.

Based on our experience across the hundreds of animation projects we’ve produced, we see that a limit of 3 rounds of feedback at each review milestone provides a more than adequate opportunity for a client to provide their feedback and for us to produce an exceptional video that meets their marketing needs.

It’s encouraging that we tend to go through less than 3 rounds of revisions at each milestone.

Unlimited revisions tends to lead to unfocused feedback (because there’s always another round available) and a stretched timeline with a consequent delay in delivery (because each review adds to the overall length of the project).

Very few clients require 3 or more rounds; when it is necessary, an animation company often offers additional rounds of feedback at a set price. It’s worth clarifying those costs during the initial consultation and quotation phase.

What can hold up or delay a project?

Our main delays revolve around busy clients struggling to find time to leave comments or larger teams struggling to get together (in person, on a call or through frame.io) to review and discuss the files we share.

Sometimes an invoice payment or client holiday can slow the process. Ideally, there should always be at least one person “on point” and available to make comments and sign off on a milestone or the project.

It’s time to measure your results and compare them to your goals!

Your explainer video production marketing should be data driven. You need to test, analyse, refine and measure the success of any campaign by the impact it has on your business.

People watch online video the same way they use a DVD player. They skip through the boring stuff and they rewatch the stuff that’s particularly interesting or confusing. Understanding your audience’s engagement lets you craft a message that will really connect with them.

Use video engagement and conversion data to help make your next video by tweaking your messaging to give your viewers the content they’re looking for.

You may be measuring activity across social media or you may be monitoring the number of plays, play rate and average engemenet of a hero video on your homepage.

So what video analytics are available?

YouTube provides limited analytics data so we recommend using a video hosting platform like Wistia to embed your video content in your web pages. Wistia includes a personalised, advert free, SEO friendly video player designed to capture leads and track viewer usage.

Track viewer usage to find out which videos provide the most value to your business. Detailed engagement graphs and heatmaps are available.

Engagement graphs show how the audience as a whole has viewed your content. You can see which sections people found compelling enough to rewatch (the upper orange graph) and which parts they stopped watching (drop offs).

Video analytics engagement graph

Video analytics engagement graph

Heatmaps show how an individual watched your video.

Video analytics heatmaps

Video analytics hotspots

Wistia also helps you to:

  • PERSONALISE YOUR VIDEO
  • AUTOMATE VIDEO SEO
  • TRACK VIEWER USAGE
  • DRIVE LEAD GENERATION
  • INTERACTIVE ELEMENTS
  • ENGAGEMENT GRAPHS
  • CUSTOM THUMBNAILS
  • NO ADS/RELATED VIDEOS
  • RESPONSIVE EMBEDS
  • GOOGLE ANALYTICS INTEGRATION
  • CRM INTEGRATION
  • + MORE

Personalise your videos: control how your videos are embedded and what they look like on search and social.

Automates video SEO: the player injects some metadata into your web page’s header. Read more in the section about captioning.

Drive lead generation: turn passive viewers into an active audience with CTAs, annotation links and turnstiles.

FREE TRIAL. Wistia is free for your first 3 videos so you’ll have ample time to trial the platform. For 4+ videos, you’ll be able to sign up for their pro package.

So how much is an explainer video?

In general, as with most things, you get what you pay for. There are many stages to any explainer video production and each one requires care and attention to all the little details that make the difference. Quality takes time.

Choosing the right video partner is crucial for your video marketing success. It could be the first thing your potential customers see of your company and you’ll probably want to produce a video that stands the test of time. You’ll definitely want a video that engages your audience, satisfies your goals and meets your targets.

You may also be looking for a long term partner who can learn your brand values, your messaging and visual style to help streamline the process when building more video content.

The prime variables defining cost are:

How long is the animation? 60 seconds? 90 seconds? Longer?

What style is the video? 2D or 3D? Infographic? Hand-drawn? Animated characters?

What level of complexity, impact and quality are you looking for? Any style can be produced with varying levels of complexity. Are you looking for a budget solution or do you want to push the boat out to help differentiate your company from the thousands of explainer videos produced each and every month?

How fast do you need it? Is a relaxed timeframe ok or do you need an accelerated turn around to time with a pitch, a conference or a trade show?

What’s a typical payment schedule look like?

It’s common for an animation company to ask for a 50% payment in advance to start the project with the final 50% due on completion when the animation has been signed off. The video file is sent once the final payment has been received.

High value projects, or projects producing multiple videos over a period of time, may have the payment staged, typically with a 35%/35%/30% or a 25%/25%/25%/25% break down.

The payment breakdown and schedule should be outlined in the quotation or proposal document agreed at the start of the project.

Some pre-agreed expenses may be passed on to the client. For example, these may include 3D models, fonts or stock footage purchased on behalf of the client for use in the animation.

How does a 3D animation project differ to 2D?

3D can have its own technical challenges that often fall in the previs (previsualisation) stage or during final production. 3D project turnaround is generally longer than 2D because of these challenges and the extended render times required to produce the final shots.

What information is commonly supplied by the client for a 3D animation project?

A client will often provide a 3D model of their product assembly or installation. We can import product assemblies and parts from all major 3D CAD programs with no tweaking or data fix-up required. SolidWorks, Autodesk Inventor, ProE/Creo, Solid Edge, UG NX, Catia, AutoCAD, Revit, Navisworks, Rhino.

Ideally you’ll provide some technical references such as a parts list that matches the layer names in your CAD file with a note of the material specification of each component.

2D assembly and component drawings, usually provided in dwg format, can be useful for checking primary dimensions and creating graphic overlays.

Exact material specifications are ideal. Failing that, photo references of the physical product or material are useful so that we can create and apply realistic materials based on the colour, surface finish, reflectivity, specularity and transparency shown.

Videos from your website or YouTube are useful for us to understand assembly / component motion and the use case.

What is a previs (previsualisation)?

A previs is simply a way of visualising complex scenes in a 3D animation before moving on to the more detailed and time consuming parts of the process and without committing to the long render times associated with 3D. It’s the 3D equivalent of a storyboard.

It allows an animation company to experiment with different staging and art direction options, such as lighting, camera position and motion without having to incur the time costs of actual production.

A previs is often initially presented as a greyscale render like the one shown below. This type of previs is fast to export and, since no colours or materials are applied, helps separate the story from the style.

Once the initial previs has been approved, the animation is refined and simple lighting and materials are applied. A low quality, grainy render is exported for review.

This low quality, grainy render can still taken a significant time to export but is substantially faster than the time taken for the final render. This version is used to judge details such as lighting, colours, reflections and transparency.

Animation previsualisation (previs)

Animation previsualisation (previs)

Other 3D specific tasks may include:

CAD import and model refinement.

We can import product assemblies and parts from all major 3D CAD programs with no tweaking or data fix-up required. SolidWorks, Autodesk Inventor, ProE/Creo, Solid Edge, UG NX, Catia, AutoCAD, Revit, Navisworks, Rhino.

We use 2D CAD data to check primary dimensions and 3D viewers to provide quick reference exploded views and section cuts.

3D modelling.

Modelling of components, assemblies and real world elements from scratch to help tell your story.

Machine rigging.

Many machines such as the boom, stick and bucket on an excavator require rigging. We often set up a layer hierarchy with a set of constraints and controllers so that we can animate the machine quickly during the production process.

Character modelling, rigging and texturing.

We create characters, their props and clothing, positioned in a T-pose ready for rigging and animating. We apply bones and muscle weighting during the rigging phase to create a natural motion and then create and apply textures.

Character animation using motion capture (mocap) and custom keyframing.

We import motion capture data (Mocap) from our extensive library and blend the individual actions together to create a single fluid motion for a character. We manually keyframe any bespoke motions.

Environment design.

Outdoor environments require detailed texturing and sculpting to provide a realistic look. We can import real world GEO data for many use cases; to create digital elevation models and city layouts, highly detailed 3D landscapes and real world terrain created using satellite imagery with waterways and road maps laid precisely over the terrain.

Fluids and particles such as seas and rivers, rain, water and oil flows and contamination.

Materials and lighting.

We create materials for each component and light them virtually using custom built HDR (High Dynamic Range) images and/or lights taking care with the placement of highlights and reflections.

Depending on the level of photo realism required, we can apply brushed metal finishes, signs of wear, scratches, oil splotches, metal flecks and fingerprints to the textures.

Rendering

Rendering for 3D is much more time consuming than 2D renders. With 25 frames per second, or 1500 frames per minute of animation, and with each frame typically taking from 5 to 20 minutes, rendering can be a time consuming process.

Therefore, it’s common to produce and composite low quality, grainy renders for client feedback and sign off before committing to final renders.

Compositing 3D is also more complex.

We often have to render multiple versions of the same frame to overlay and composite together in final production to achieve the desired look, extending the total render time further.

The rendered sequences are imported along with camera and position data, then combined into single compositions, to create the illusion that all of those elements are part of the same scene.

We’ll apply a range of effects including colour grading to fine tune the “look”, depth of field and motion blur and we may overlay an animated vignette to help focus the shot.

3D. Final production and delivery.

With the low quality render approved, we’ll move on to produce and composite final high quality renders (slow turnaround) and export the final video for delivery to the client.

The final deliverable is typically a Full HD 1080p (1920 pixels by 1080 pixels) 25 frames per second MP4 file. Other sizes, such as Standard HD 720p (1280 pixels by 720 pixels) may also be outputted for specific uses such as your Twitter feed.

Your story deserves to be heard too!

Your customers are exposed to 10,000+ brand messages a day. We know your story deserves to be heard too.

You need a visual storyteller to help focus your message, build credibility and maximise engagement so you can close more deals, faster.

It’s time to break through the noise and outshine your competition.

Welcome to Kinesomania!

Explainer video styles.

Explainer videos come in a truely diverse range of styles. Take a look at a range of explainer video styles taken from our portfolio.

Infographic.

Characters.

Illustrative.

Cartoon.

3D product.

3D process.

3D technical.

3D story.

3D motion graphics.

Ready to create an #incrediblevideo ?

We help brands, agencies and production companies tell their stories. A completely transparent production process and outstanding quality at an affordable price. Let us tell your story!