Explainer Video Production Prices Typical 2D 3D Rates £ $ €

So, how much is an explainer video?

In general, as with most things, you get what you pay for. There are many stages to any video production and each one requires care and attention to all the little details that make the difference. Quality takes time.

Choosing the right video partner is crucial for your video marketing success. It could be the first thing your potential customers see of your company and you’ll probably want to produce a video that stands the test of time. You’ll definitely want a video that engages your audience, satisfies your goals and meets your targets.

You may also be looking for a long term partner who can learn your brand values, your messaging and visual style to help streamline the process when building more video content.

The prime variables defining cost are:

  • How long is the animation? 60 seconds? 90 seconds? Longer?
  • What style is the video? 2D or 3D? Infographic? Hand-drawn? Animated characters?
  • What level of complexity, impact and quality are you looking for? Any style can be produced with varying levels of complexity. Are you looking for a budget solution or do you want to push the boat out to help differentiate your company from the thousands of explainer videos produced each and every month?
  • How fast do you need it? Is a relaxed timeframe ok or do you need an accelerated turn around to time with a pitch, a conference or a trade show?

Price guides:

As a rough guide we offer our 2D animation packages from £1550 / $1985 / €1755 for the first 60 seconds (our budget package starts at just £950 / $1220 / €1075).

3D product animation packages start at £2450 / $3140 / €2775 for the first 60 seconds. More complex 3D projects require a project brief for us to cost out.

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Don't be fooled by the incredible quality of our productions. They come at an incredibly affordable price too! Packages start at just £950.

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Explainer video styles.

Explainer videos come in a truely diverse range of styles often keyed with your brand assets, colour palette and tone of voice. Here are a few examples of the most popular styles of explainer video taken from our animation portfolio.

App promo.

Infographic.

Characters.

Illustrative.

Cartoon.

3D product.

3D process.

3D characters.

3D technical.

3D story.

3D motion graphics.

3D music promo.

Prices, offers and packages are subject to change and availability and exclude VAT.
$ and € pricing are subject to exchange rate variation.
Find out how we make killer explainer videos.

UK based studio, nationwide coverage and a global reach.


Working nationwide and across the EU, USA and Canada, we’ve had the pleasure of working with some amazing companies, both big and small, 
across a diversity of sectors and industries.

Incredible content that people want to watch and share.


Highlights include content reaching 420,000+ Facebook views, an awards video chosen for a live ITV 1 broadcast and an animation picked up by BBC Sport for use on their website and app.

Never run-of-the-mill. Are you ready to create an #incrediblevideo ?


The high level of care, attention to detail and the quality of our visual storytelling provides increased credibility early in the buying cycle, helping you close more deals, faster.

We can help with any style of illustration and animation – 2D or 3D.


We’re comfortable producing hand-drawn artwork, fluid cartoon animation and photo realistic 3D videos for product animation, technical explainers and story led messages.

Ready to create an #incrediblevideo ?

We’ll help you explore the most cost effective and functional solutions for your design and animation requirements. Let us tell your story!