Choosing background music for your explainer video.
Background music and sound effects play an often underestimated but important role in your video. Adding music can lift any video to another level of engagement.
Think about how you want your audience to feel when they watch your explainer video. What type of story are you trying to tell? What emotion do you want them to feel? Should they be concerned, excited, on the verge of laughter or learning about your product, service or brand offering?
Here are a few tips that can help you pick the perfect backing track for your video project.
Royalty free music licensing websites like Premiumbeat have their music library broken down into genre and mood with filters like BPM (beats per minute), duration, popularity and instrument types to help you find the perfect track.
Sometimes a popular track may actually be the best choice but it often pays to delve a little deeper making a short list of 4 or 5 tracks before making a final selection.
You’ll find track selection is easier if you watch the animatic (an animated storyboard that includes the voice over) while playing the track in another browser tab.
The pace of the animation and the tone of the voice can often suit one piece of music more than another. Aim to find a track where the pace works with rather than against the flow of the animation.
Don’t get too hung up on the length of the track. The full length version usually comes with a couple of shorter versions and several loop cuts that can be mixed together to suit any duration and fit to the flow of your video.
If the video is benefits driven where the viewer is led through a series of problems before your solution and brand are revealed, you may like the music to build in intensity throughout so that a feeling of positivity is established as the solution is revealed.
Look out for a track with a clean ending rather than one that fades gradually. It makes it easier to edit into the perfect sign off giving a well timed ending as the viewer sees and hears the call to action.
If you’re using a voice over, watch out for songs that compete with the human voice. Avoid vocals and group whoa-ing but heavy piano melodies and whistling can distract your viewer too. Needless to say, keep the volume of the background music in the background! Let the music support your message. Don’t let it get in the way.