So what makes an incredible explainer video?

Keep it short, clear and to the point. Try to keep it under two minutes.

Focus on the benefits, not the features. Few people are really that interested in a long list of features. Your viewers want to know what you can do for them.

Video is a visual and audio medium so write with a conversational tone. Test your script to see if it flows well by reading it out loud several times. Often small grammer changes and paraphrasing can lead to a more free flowing, engaging script.

Make sure you have a clear call-to-action. Tell your viewers what they should do next. Don’t make them guess. This is your chance to lead them to more informative content or capture a lead.

Find out more how we create a killer explainer video.