What’s the best length for an explainer video?

Although shorter videos help present information in digestible bites, helping viewers recall key information, don’t get fixated on duration. Let the complexity of the message decide the length of your explainer video.

60 seconds is often not enough to tell anything other than a very basic story covering a few key points. More complex messages need extra time to explain them clearly but try to keep it under two minutes. If necessary, break down your message into sizable chunks and split your explanation across multi videos.

Most explainer videos tend to sit in the 1-2 minutes range.

Remember. Avoid repetition and keep it short, clear and to the point.

As a guide, 140 words per minute is a good starting point when drafting your first script.