Where to start when defining a brief and scope for your explainer video

Where to start when defining a brief and scope for your explainer video

So, where should you begin?

At Kinesomania, we’ve created hundreds of videos that have been used as hero explainers on website homepages and landing pages, for internal communications to inform employees of business strategy and process, branded content for social channels, user guides, product updates, as a kick off to an investor pitch, explainers for products and services and more.

You may know exactly the kind of video you want and where you intend to use it, but communicating that vision to your animation team is crucial to success.

When it comes to animation, it’s super important that you know how to ask for what you want.

Radio Physics homepage hero video (click to view website)

Radio Physics homepage hero video

Do you know what you want?

In our experience, strong communication between you, the marketer setting the brief, and the team producing the video is essential to keep the process running smoothly and ensure that you end up with a final product that matches your marketings needs.

That should begin right at the start of the process when the initial brief is drafted and the scope of the project set.

So, we often share a few helpful resources every marketer can use to create an effective animation brief. Get these foundations right and you’ll be on your way to creating an exceptional video that suits your marketing needs produced in a timely manner.

Download these free templates and get started today !

Find out more about our explainer video production services.

Example AV script

Animation AV Script Download