Our Approach from Concept to Delivery - 2D


If we’re writing the script for you, we’ll delve deeper into your audience and message. If you’re providing the first draft or final copy of the script, we’re happy to help refine the message, making it more conversational or punchy to suit the anticipated visuals. Ask us for a simple Word document template to get you started on your script.


We’ll send you a zip file of voice over demos and ask you to select your preferred voice artist. We’ll ask for specific guidance on pace, tone and emphasis for the voice over artist to work from. We’ll also request any references for pronunciation if necessary.

Pre Production – Animatic

We’ll break the script down into it’s key parts and create hand sketches of each scene. We’ll create a video from the sketches, a dummy voice over and a backing track. This animatic is intended to outline the flow from scene to scene but does not show detailed animation within each scene. It’s a rough visual guide of what to expect. It isn’t intended to show the final graphic style, fonts or colours but it will give you the chance to propose changes to the visual concept before we move onto the more time consuming process of animation.

Pre Production – Mood Boards / Style Frames

We’ll create a set of style frames (typically 3-4 still frames) defining the proposed ‘look and feel’. These style frames show proposed final graphics, text and colours based on your brand guidelines.

The style frames will be uploaded for your review and feedback.

Production – Graphics

We’ll now start creating a complete library of graphics. We’ll work scene by scene, creating graphics following the sketches in the animatic using the “look and feel” defined by the style frames.

We’ll replace the sketches in the animatic with the new graphics and provide the updated animatic for your review.

Production – Animation

We’ll work scene by scene; animating the graphics from the animatic and creating the transitions between scenes. We’ll add sound effects where appropriate.

This stage of the process gives you the opportunity to make subtle tweaks to movement and timing.


We’ll licence the backing track and swap the high quality audio file into the project. Then we’ll hit the render button and grab a coffee while we output the final version.

We’ll send the final invoice, backup the project files (we aim to keep them for about 12 months) and prepare the video file for delivery. We’ll send the video file, usually a full HD 1080p 25fps MP4, using WeTransfer as soon as the final payment hits our account.

Simple Online Approval

We’ll ask you to provide feedback through our simple online video sharing platform, allowing you to propose unlimited changes until you’re 100% happy with the result. Fast feedback will help smooth and accelerate production.

We recently worked with the team at Kinesomania to create an engaging animation film to present our new methodology for measuring and developing staff behaviours. The team were extremely professional with great creativity. The completed film exceeded our expectations and has already opened new business opportunities that were not previously possible. I would have no hesitation in recommending Simon and his team.

Mike Dalloz, Performance In People

Ready to create an #incrediblevideo ?

Our explainer video production helps brands, agencies and production companies tell their stories. A completely transparent production process and outstanding quality at an affordable price. Let us tell your story!